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  • WHERE IT ALL BEGAN

  • Welcome to the world of Loveday Collection. What started as a fourteen-year-old girl with a sewing machine and an interest in making her own clothes has now transformed into a ready-to-wear womenswear label. Fast forward 10 years, this girl who dreams of using her passion to craft her own unique label is breaking into the industry.

  • THE PROCESS

  • Designing, pattern-making, toiling and sampling all takes place here in Adelaide by the designer. We endeavour to involve ourselves in as many stages of the production as possible. Everything from the silhouette to design features is carefully designed to accentuate the beautiful female form with the aim to create designs that make a statement.

  • THE LOVEDAY WOMAN

  • You are the girl who dares to make a statement. You are audacious, confident and aren’t afraid to show some skin. Sparkly things catch your eye and you believe that every part of your outfit should be lavished with detail. We want you to feel empowered, classy and sexy all in one and we tailor our designs to you.

WHERE IT ALL BEGAN

Welcome to the world of Loveday Collection. What started as a fourteen-year-old girl with a sewing machine and an interest in making her own clothes has now transformed into a ready-to-wear womenswear label. Fast forward 10 years, this girl who dreams of using her passion to craft her own unique label is breaking into the industry.

THE PROCESS

Designing, pattern-making, toiling and sampling all takes place here in Adelaide by the designer. We endeavour to involve ourselves in as many stages of the production as possible. Everything from the silhouette to design features is carefully designed to accentuate the beautiful female form with the aim to create designs that make a statement.

THE LOVEDAY WOMAN

You are the girl who dares to make a statement. You are audacious, confident and aren’t afraid to show some skin. Sparkly things catch your eye and you believe that every part of your outfit should be lavished with detail. We want you to feel empowered, classy and sexy all in one and we tailor our designs to you.

HEAR IT FROM OUR CUSTOMERS

I fell in love with the launch of this Adelaide label. The range takes the modern woman from day to night. I matched The Beginning set with a pair of pink pumps and statement earrings which had me ready for Mebourne Fashion Week. I highly recommend Loveday Collection for its flirty, fun aesthetic of innovative designs you won't find anywhere else!

Phoebe K

I was blown away by Loveday Collection! The clothing designs are so unique and elegant. When wearing their clothing I felt so pretty and confident and I got so many compliments from my friends. I can’t wait to see where Loveday’s Collection goes in the future! 

Jess H

I absolutely adore the Loveday Collection. Each piece has been made with care and the materials are of high quality. These statement pieces are timeless and are versitile with the ability to mix and match styles. Taking on a chic and elegant approach to design, Loveday Collection utilises the idea of comtemporary charm, with a modern twist.

Miranda F

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